Rina-S Ovarian Cancer Campaign Concepts

Rina-S is a new ovarian cancer therapy designed to expand eligibility beyond traditional FRα thresholds, bringing targeted treatment to a broader population of patients with PROC. I developed this concepting work to explore multiple creative directions that communicate how expanded access can change what is possible for both patients and physicians.

For the Crowd: I used the energy of a packed stadium to represent the many patients who now meet eligibility criteria. This concept reframes small clinical moments as game-changing events, turning uncertainty into momentum as expanded FRα access reaches a larger patient population.

Many of Us: I used layered portraiture to represent the collective presence of women affected by PROC. By bringing many faces together, this concept reinforces the scale of need and emphasizes how Rina-S extends FRα-targeted treatment to a broader patient community.

Beyond the Wall: I visualized platinum resistance as a barrier that patients and gynecologic oncologists face together. Through expressive illustration, this concept depicts patients actively moving beyond limitations, symbolizing how Rina-S helps redefine what is possible and supports progress forward.

Client: Genmab