Xembify Product Launch

The launch of Xembify introduced a new 20% immune globulin solution for the subcutaneous treatment of primary immunodeficiency (PIDD).

I shaped the creative direction for the campaign, reframing how PIDD patients are seen by presenting them as active and engaged in everyday life. The work introduced Xembify’s distinctive “Y” aura as a visual expression of antibody protection—an immediate, recognizable reference for HCP audiences.

I developed Xembify’s visual identity and branding across a multi-image HCP campaign, website, sales materials, and corporate sales meeting. I also directed a custom photoshoot to ensure the imagery felt authentic, uplifting, and aligned with the brand’s point of view.

Market research indicated the campaign was well received by HCPs.

Client: Grifols