Xembify Product Launch

I led the launch of an exciting new product: Xembify, a 20% immune globulin solution for the subcutaneous treatment of primary immunodeficiency (PIDD).

Because PIDD patients lack IgG antibodies, they are more susceptible to infections and often avoid public spaces. Our Xembify campaign showed patients happy, active, and engaging with others in public, protected by Xembify’s distinctive “Y” aura. This visual reference to the antibody molecule structure was easily recognized by HCPs.

For this launch, I developed Xembify’s identity, branding, multi-image HCP marketing campaign, website, sales aid materials, corporate sales meeting design, and more. I also conducted a custom photoshoot to bring the campaign visuals to life with authentic, uplifting imagery.

Market research showed the campaign was well received by HCPs.

Client Name: Grifols

Category: Product Launch