Razorfish Health Branding Concept

In 2021, Razorfish Health undertook a new brand development initiative open to creatives across all offices. My concept was selected as one of three finalists.

The idea focused on bringing science to life by translating scientific rigor into an expressive visual language. Energy, motion, and layered forms were used to convey the connection between science, nature, and humanity.

The system blends abstract, data-inspired elements with human imagery, creating a sense of movement that feels both precise and emotional. Particles, waves, and organic structures reference biology and connectivity, while color and motion introduce warmth and optimism.

Designed as a flexible visual system, the work scales across brand advertising, social media, presentations, and digital experiences. Whether paired with abstract visuals or human moments, it maintains a cohesive identity while adapting to different contexts.

Together, the concept positions science as something active and evolving, grounded in innovation and deeply connected to people.

Client: Razorfish Health