EstimATTR Promotional Video

wtATTR-CM is a rarely diagnosed disease with high mortality and is often mistaken for more common cardiac conditions such as heart failure.  

To help HCPs suspect wtATTR-CM earlier, estimATTR, an innovative tool powered by an AI model, was developed.

The objective of this video was to promote estimATTR and drive adoption, while also educating doctors on the clinical presentation of the disease and the importance of early suspicion. The tone of the video is urgent to both raise awareness and highlight the value of this cutting-edge diagnostic tool.

Client Name: Pfizer

Category: Video