Astellas Lexiscan Challenge Augmented Reality Experience

This AR tool launched in 2022. It’s a web-based augmented reality experience that requires only smartphone access, no app download needed.

The experience highlights the attributes of Lexiscan through a gamified format, increasing brand visibility and delivering a compelling message in an innovative and memorable way.

At the start, all the items needed to administer competitors' products appear on screen. Viewers are instructed to tap the items that are not required with Lexiscan to make them disappear. This interaction is repeated across four categories. By actively participating in the “decluttering” process, HCPs gain a clearer understanding of the simplicity and ease of administering Lexiscan.

Client Name: Astellas

Category: Augmented Reality