Astellas Lexiscan Challenge Augmented Reality Experience

This AR tool was launched in April 2022! It's the web-based, augmented reality experience only requires smartphone access, but not an app download.

It highlights the attributes of Lexiscan in a gamification format. This AR experience improves Lexiscan’s visibility and delivers a compelling message in an innovative and memorable way.

First, all the items that are needed to administer competitors' products appear. The viewer is instructed to tap the item(s) not needed with Lexiscan to make them disappear. This is repeated 4 times for 4 categories. By having viewers actively participate in the “decluttering” of the space before them, we can help HCPs better understand the simplicity of administering Lexiscan.

To access the Lexiscan AR Experience, scan this QR code with a smartphone.

Client Name: Astellas

Category: Augmented Reality