This project was to develop a grocery store checkout TV spot that people would watch while they waited in the checkout line. The objective was to inform Discover card members that they could use their card to withdraw cash like a debit card.
My concept was to design a fun jibjab-like animation, so I made it very dramatic and humorous to grab people’s attention. After creating a storyboard, I art directed and worked with a photographer, an animator, and a voice talent. The whole spot was simple and straightforward but well-received.
Client Name: Discover Card