PROLENSA Digital & Print Sales Aids

PROLENSA is a nonsteroidal anti-inflammatory drug for treating inflammation and eye pain after cataract surgery.

I was responsible for the creative development of both digital and print sales aids. The digital experience presented a particular challenge due to the depth of content, requiring a clear organizational framework and sophisticated functionality to support effective HCP conversations.

I creative directed the work end to end, overseeing design and technical requirements while shaping focused brand messaging. This ensured a cohesive approach across platforms and a seamless balance between usability, clarity, and brand expression.

Client: Bausch + Lomb