PROLENSA^® Digital & Print Sales Aids

PROLENSA^® a nonsteroidal anti-inflammatory drug indicated for treating inflammation and reducing eye pain in patients following cataract surgery. I was responsible for creating both the digital and print sales aids. The digital sales aid posed a particular challenge due to its detailed content, which required a strong organizational structure and complex functionality.

I art directed and oversaw the design and technical requirements, while also developing focused brand messaging to ensure a cohesive approach to both development and implementation.

Client Name: Baucsh + Lomb

Category: Sales Aids