PROLENSA® is a nonsteroidal anti-inflammatory drug indicated to treat inflammation and reduce eye pain in patients after cataract surgery. My job was to create the digital and print sales aids. The digital sales aid was especially challenging because it contained more detailed content, requiring a strong organizational structure and complex functionalities.
I art directed and facilitated the design and technical requirements, as well as developed focused brand messaging, for a harmonized approach to development and implementation.
Client Name: Baucsh + Lomb
Category: Sales Aids