IKO
Menu

"You Can" Campaign

ADVATE® is a drug used to control and prevent bleeding episodes in hemophilia A patients. The mission of this campaign was to reinforce this product's "zero bleed" study WITHOUT mentioning "zero" upfront due to FDA regulations. I designed the campaign tactics including online and print advertising, an iPad app, a microsite, a patient kit, and more.


Client Name: Baxter

Category: Campaign