"You Can" Campaign

ADVATE^® a medication used to control and prevent bleeding episodes in patients with hemophilia A. The goal of this campaign was to highlight the outcomes of a clinical study focused on reducing bleeds, without directly using the term "zero bleeds" up front, due to FDA guidelines.

I designed campaign tactics including digital and print ads, an iPad app, a microsite, and a patient kit. All created to convey efficacy and confidence while meeting regulatory requirements.

Client Name: Baxter

Category: Campaign