Santen Pharmaceuticals is one of the largest pharmaceutical companies specilizing in ophthalmology in Japan. Our mission was to create a consistent global branding and messaging that would work for different countries with different cultures. As a lead art director, I was heavily involved in research, strategy, concept development and execution, and the photoshoot. Also due to my Japanese background, I had a significant role in client communications by speaking and writing both Japanese and English.
Client Name: Santen Pharmaceuticals Japan
Category: Global Branding