Santen Pharmeceuticals Global Branding

Santen Pharmaceuticals is one of the largest pharmaceutical companies in Japan specializing in ophthalmology. Our mission was to develop consistent global branding and messaging that could resonate across different countries and cultures.

As a lead creative, I was deeply involved in research, strategy, concept development, execution, and the photoshoot. Thanks to my Japanese background, I also played a key role in client communication, speaking and writing in both Japanese and English.

Client Name: Santen Pharmaceuticals Japan

Category: Global Branding