Hyatt Place Waikiki Beach Branding and Marketing

The challenge for this project was to create a new branding specific for Hyatt Place Waikiki Beach, while keeping the Hyatt Place umbrella branding. I came up with a different color palette, lifestyle photography, and subtle graphic elements to give a more tropical and exciting personality to this property while still adhering to the main brand guidelines.

Client Name: Hyatt Place

Category: Branding / Campaign